If your business operates in a highly competitive environment, such as insurance, or retail fashion, and there are many more equally challenging sectors, then you will be familiar with the difficulties of achieving top ranking SEO. What at its most basic level is cheating goes on all the time, and then there is everyone using the same keywords.
Additionally there is the fact that search engines seem to have their own agendas and these don?t appear to include helping your business make a profit. To say SEO in competitive industries is hard work is an understatement, but get it right and you have enormous rewards to look forward to.
Understand the value of outstanding public relations
Whether you are a small business with a single PR officer or operate a major business with a whole department, this element of the company operation is crucial to the long term success of SEO. They may need professional development in the intricacies of link building and content creation for the internet, but their network of contacts with the media and other areas of benefit to the company are invaluable when combined with use of the latest technology.
Post content which really hits the spot
High quality content on your website is the only level to aim for. Landing pages which attract your target audience have to be outstanding in style and information provided, with different pages for each of your product ranges to ensure better conversion rates. Design and format must be attractive, vibrant and professional, and with absolutely no errors.
Content needs to be more than text based to generate links; think video, photos, audio, live streaming, and widgets to make sharing easier. Buying links can so easily lead to getting penalized by the search engines, so earn links and build them naturally wherever possible. The highest ranking sites spend thousands on link building, especially when they have a massive product range.
Work on your keywords
In competitive situations the bigger players are always going to win the battle of the keywords, so choose how you fight the war. Select keywords tactically so that you nibble away at the competition without setting yourself up for a stand up fight that you will probably lose.
By getting a keyword which has dropped off the horizon of a competitor, even for a short span of time, you can see an immediate rise in ranking, and this gives you the exposure you need to build traffic and conversions, making your site stronger for the future. Even if you rise a few steps for a couple of weeks before you are spotted, you have achieved an enormous amount by being smarter than the bigger guys and this can only prepare you for more success in the future. So keep your eye on this particular ball.
Create natural links rather than buying them
Google in particular takes a really dim view of buying links and will shove your site off the front page in no time if you are caught. This can cost your business a lot of money and can ruin some businesses financially. Emphasise on social marketing and be completely ethical in your practices.
Source: http://www.business2community.com/seo/tips-for-better-seo-in-competitive-business-sectors-0376496
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