The Rules are Changing
Just as the Internet and ecommerce changed the way that we did business back in the nineties, social media is changing the way we do ecommerce business on the web today.? From YouTube videos to twitter to real time instant messaging to LinkedIn profiles pages, customers are relying more and more on social media to shape their experience on the web.? They are also expecting companies to connect with them through these tools.? In many ways this is a time of unprecedented opportunity for companies to understand their customer?s needs immediately and experience what their customer is experiencing in order to understand them more fully and provide the best possible customer service at the same time.? Here are some tips that are vital for correctly using social media outlets to their fullest potential to the benefit of your business.
Rehumanize Yourself
Customers are tired of canned ads.? It is becoming more apparent every day that Internet users are not interested in clicking on random banner ads, and they do not respond to advertisements on the web the same way they would in traditional broadcast media forums such as television and radio.? In order to connect with customers on the social networks, you must connect with customers on a human level.? Instead of plugging links for your newest sale or ad campaign via Twitter, perhaps you could send relevant links to customer testimonials or helpful how to videos that relate to your product. ?Keep it professional, but you do not have to spend all of your time directly plugging your brand.? Showing yourself to be a human with individual interests, especially if they are relevant to your company?s brand, is vital showing the human face to your business.
Cost Efficient Research
Social media sites are excellent low cost tools for customer research.? Whether it?s researching trends on Twitter, groups in LinkedIn, or your follower demographics in Facebook, social media provides one of the lowest cost and most accurate ways to track customer interest, the latest hot trends, and customer demographics.? The interesting thing about social media is the amount of personal information that people display about themselves on their profiles.? And remember to not be stingy about your own information ? if you are going to use social media sites, it is important that you are seen as an invested community member.? Remember, others can see your profile just as you can see theirs.
Opportunities for Great Customer Service
Customer service opportunities through text chat or video chat can be a great boon to your company?s ability to service your customers.? On top of this, many customers will openly express concerns or complaints via sites like Twitter.? The great thing for you as a company is that you can address these problems directly with the customer as the problems come up.? The challenge, however, is that you do not have much of a choice about this, because if you do not address your customer?s issues right away, they tend to escalate and get passed around to the rest of the social media community with break neck speed.
Relationships with Reporters
Just as your company has a highly public face that must be managed, reporters also have a public image that they manage.? In the past there were unfortunate occurrences that happened from time to time when a reporter or other member of the media misunderstood a company?s product or intent.? With social media, while it does not stop these occurrences, it gives companies and members of the media direct access to one another, in the public arena, where they can ask questions and clear up misunderstandings better than ever before.
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Author Bio: This article is posted by Jason Phillips, a freelance blogger and an entrepreneur. He is very passionate about video chatting and often enjoys free webcam chat.
Source: http://www.moderndignity.com/social-media-tricks-every-entrepreneur-should-know/
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