In order to start a delivery business, the very first thing you need to do is find leads.
Leads are potential clients who may need your services either right now or down the road.
Leads are the life blood of every business, and no business can survive for long without a steady stream of leads.
So, when starting a delivery business or courier service, apart from all of the various business startup tasks you will have to perform, your main goal is to find and cultivate leads.
Nowadays, generating leads is all about the internet.
The days when businesses got their leads through phone book listings, newspaper advertisements, and spot ads in weekly circulars are long gone, with websites and social media replacing those outdated methods as the avenues of choice for businesses that need new leads.
The bad news is that many small courier businesses ? and, in fact, small businesses in most sectors ? do not take full advantage of the internet?s lead generating power. This costs them customers, and it hurts their bottom line.
But there?s good news, too. Although many small courier businesses don?t take advantage of the internet, there?s no reason they can?t start. And those who start now will reap the benefits of diminished competition on hyper-local websites.
So follow the tips outlined below, and your courier business?s online presence will become a lead-generating machine.
Step One: Get A Website
Far too many courier businesses haven?t even done this much.
Without a website, it is extremely hard for customers searching online for local courier businesses to learn about yours.
Although there are a few courier service directories, business owners shouldn?t rely on these to direct traffic to their courier service.
It?s better to create a dedicated website, and allow directories and search engines to link to that.
And once the website is created, potential customers who find it will read about your courier service and all its wonderful advantages, and they?ll become leads you can capitalize on.
Step Two: Optimize the website for search engines
People no longer have the patience to flip through phone books and find ?courier services? listed on page 954.
Instead, they go directly to their computers and type ?courier services in City X? into Google, Yahoo, or Bing, and they click on one of the first links to pop up. Your business should be one of those first links.
If it isn?t, many hot leads will be going to other businesses instead. There are countless guides online that explain how to optimize a website for search engines.
Find one and follow it. It can require a substantial time investment at first, but it will pay dividends for years to come.
Step Three: Link the website to directories
There are many important online directories that get tons of traffic and redirect visitors to local businesses.
Some of the most important are Yelp, Google Places, and YellowPages. These all allow business owners to submit their business if it?s not already included.
If it is, typically they allow business owners to fill out their page with more information, like opening and closing times, rates, fax numbers, and website addresses.
Make sure you have links in all directories, and that the information on the directories is complete and accurate. Soon enough, they?ll be sending torrents of new leads your way.
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