It is safe to say that the world has gone digital and a vast majority of people are on the internet these days. The social media website Facebook alone has over 900 million users and many more people around the world access the internet on a daily basis.
Most companies, firms, NGO?s and even governmental organizations are on the internet and conducting business online has become a way of life. Having an effective ecommerce web design is crucial for effectively running a business these days. However, this is easier said than done and building a website is no easy task. Ecommerce websites aren?t cheap but they are a one time investment and annual maintenance costs are considerably low too.?
Creativity and functionality
It goes without saying that your website has to be both creative and functional. So how does one find the balance between both? A good web designer will be able to combine both criteria but tweak it in such a way that neither is sacrificed.
The colors play an important role in design and opting for light, playful colors is always a good option. Black is generally considered a negative color and it also does not respond well as a background for text. Customers require easy movement and navigation bars; scroll down buttons and so on must be easy to access.
If the website has a good flow, and provides what the customer is looking for, the bounce rate will much lower. Most search engines rank websites based on user experience and bounce rate ratio and this is where the functionality comes into the picture.
Flash Based Designs
Until recently most search engines could not read flash images and this was detrimental to their rankings. Moreover, flash images cannot be optimized and this reduces the overall visibility of the site too. Granted that they are more appealing to the eye, but at the end of the day, they do not offer any form of functionality.
Flash designs reduce the speed of the website and loading times increase dramatically. This results in increased bounce rates as visitors generally do not have the patience to wait. Since there are thousands of other websites in the same niche, they will simply move on to the next one. These days experienced designers are able to create the same effect without the flash software.?
Loading Bars
The first few seconds are the most important for customer retention. Websites which have a loading bar or icons are likely to lose a vast majority of their visitors. When the customer visits the page, he makes a decision within the first ten seconds. If he likes what he sees, he will wait, otherwise he will leave. Web designers should ensure that every visitor lands directly on the home page and avoid any unnecessary loading pages. Choosing the right web design company isn?t that hard, considering that there are several options available to you. Moreover, several packages and long term deals can be found as well. Once you decide to build a website, get an estimate from the service provider and check whether it is feasible for you.
Getting two or three approximate estimates will give you a good idea about the cost. Also, you will be required to make a significant down payment and this customary in the industry. Anywhere between 20 to 60 percent is considered the mandate. Since you are paying for all the vectors and psd files, you can keep a copy of those as well. Make the right call and source potentially clients easily!
Author Bio:
The author is the designer in a web design company and has been in the industry for the past 12 years. He is also an SEO expert and frequently blogs tips and information regarding the same in his personal blog
Source: http://www.nirmal.com.np/home/the-need-for-effective-web-design-solutions.html
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